Other Projects
Beyond Meat - Intro Business
Worked with a group and coaches on a presentation to increase the long-term revenue of Beyond Meat. Comprehensive strategy included new product line propositions, new market research, financials and industry insights. Presented to industry executives in April 2022.
Spring 2022
Spring 2024
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The Wild Center Branding
The Wild Center is an indoor/outdoor museum of the Adirondacks with the first youth climate summit. In spring of 2024, I worked with a group to perform consultancy work for the Youth Climate Program. Changes in brand positioning and developing a niche for the program in order to increase efficacy of recruiting and volunteer efforts culminated in a well-received presentation to board members of The Wild Center.
Key Sparkling Water - Branding
Key Sparkling Water is a newer entrant in the sparkling water industry, founded by the team behind Death Wish Coffee and located in Saratoga Springs. In spring of 2024, I worked with a group to perform consultancy work for their brand image. Changes in brand positioning and developing a niche as a sober alternative to alcohol in order to increase interest among their target audience culminated in a well-received presentation to the company co-founders.
Spring 2024
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